Clearwater SBS

Privacy Policy

Last Updated: September 2, 2026

Clearwater Small Business Support LLC, doing business as Clearwater SBS (“Clearwater,” “we,” “us,” or “our”), respects your privacy.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit ClearwaterSBS.com, contact us, subscribe to our communications, schedule a conversation, purchase a service, or otherwise interact with Clearwater.

If you become a Clearwater client, additional information may be collected and used as reasonably necessary to provide the services described in the applicable proposal, service agreement, acceptance terms, or other engagement-specific agreement.

1. Information We Collect

Information You Provide to Us

We may collect information you choose to provide, including:

• Name
• Email address
• Company name
• Company website
• Approximate employee count
• Information about your business
• Information about the problems or concerns that prompted you to contact Clearwater
• Information included in contact forms, booking forms, emails, or other communications

When you schedule a Clearwater Chat or another meeting, we may also collect scheduling information such as the date and time selected and information you provide about what prompted you to schedule the conversation.

If you subscribe to Clearwater emails or other content, we collect the contact information needed to send those communications and manage your subscription preferences.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, pixels, tags, server logs, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website
• Approximate location derived from technical information
• Website interactions
• Time spent on pages
• Campaign or referral information

We may also collect UTM parameters or similar referral information so we can understand how visitors reached Clearwater, such as through YouTube, Facebook, LinkedIn, search, email, or another source.

Payment Information

Clearwater currently uses Stripe to process certain payments.

When you make a payment, payment-card information is processed by Stripe according to Stripe’s own terms and privacy practices. Clearwater does not intend to store complete payment-card numbers on its own website or systems when payment is processed through Stripe.

Clearwater may retain transaction records, payment status, invoice information, and other appropriate business records for accounting, administration, legal, tax, and operational purposes.

Clearwater may add, replace, or discontinue payment providers in the future.

Information Collected During Clearwater Services

If you become a client, Clearwater may receive additional business information reasonably necessary to perform the agreed work.

Depending on the engagement, this may include:

• Operational records
• Reports
• Screenshots
• Data exports
• Workflow information
• Business communications
• Meeting recordings or transcripts
• Information regarding employee roles or responsibilities
• Software or system information
• Information contained in business systems or records Clearwater has been authorized to review

Clearwater seeks to use only the access and information reasonably necessary for the work being performed.

Engagement-specific requirements concerning information access, recordings, confidentiality, retention, or other data-handling responsibilities may also be addressed in the applicable client agreement.

2. How We Use Information

We may use personal information to:

• Respond to inquiries
• Schedule and conduct conversations
• Determine whether Clearwater may be a fit for a prospective client
• Communicate with prospects and clients
• Provide Clearwater services
• Process payments
• Maintain appropriate business and client records
• Send requested email communications
• Manage subscriptions and communication preferences
• Operate and improve our website
• Understand how visitors use our website
• Understand how people find Clearwater
• Measure the effectiveness of content and marketing
• Protect our website, systems, business, and users
• Prevent fraud or misuse
• Comply with legal, tax, accounting, contractual, or regulatory obligations
• Manage and improve Clearwater’s business operations

Information collected during a free Chat may be used to understand the general problems you are dealing with, determine fit, and identify an appropriate next step.

The Chat is not treated as a verified diagnosis of your business.

3. Email Communications

Clearwater currently uses ActiveCampaign and may use other email or communication platforms to manage certain communications.

If you subscribe to Clearwater emails, request information, or have an existing business relationship with Clearwater, we may send communications related to that request or relationship.

Marketing emails will include a way to unsubscribe where required.

Unsubscribing from marketing communications does not prevent Clearwater from sending necessary transactional or service-related communications, including:

• Scheduling information
• Meeting reminders
• Payment confirmations
• Service communications
• Client updates
• Other messages reasonably necessary to carry out an existing relationship

Clearwater may add, replace, or discontinue email and communication providers as our technology and business needs change.

4. Scheduling, Meetings, Recordings, and Transcripts

Clearwater currently uses Cal.com or related scheduling technology to allow visitors and clients to schedule conversations.

Clearwater currently uses Google Meet and related Google services for certain meetings, calendars, recordings, transcripts, and communications.

Information entered into these services may also be processed by the applicable provider according to that provider’s privacy practices.

Some Clearwater meetings may be recorded or transcribed when doing so supports:

• Conversation quality
• Service delivery
• Documentation
• Internal review
• Diagnostic work
• Follow-up
• Quality assurance

When Clearwater records a meeting, participants will be notified and consent will be obtained where required by applicable law.

Recording and transcript retention may vary depending on the type of meeting and the applicable Clearwater service or engagement terms.

Clearwater may use different scheduling, meeting, recording, or communication providers in the future.

5. Cookies, Analytics, Advertising, and Similar Technologies

Clearwater uses cookies, pixels, tags, analytics tools, and similar technologies to operate the website, understand how visitors use it, measure the effectiveness of content and marketing, and identify how visitors reached Clearwater.

Clearwater currently uses Google Analytics.

We may also use advertising, retargeting, or measurement technologies provided by platforms such as Google, Meta, LinkedIn, or similar providers.

These technologies may collect information such as:

• IP address
• Browser type
• Device type
• Pages viewed
• Referring website
• Approximate location
• Website interactions
• Advertising or campaign identifiers
• Referral source
• Other similar usage information

Some of these technologies may allow third-party platforms to recognize or associate your activity across websites, devices, or services according to their own privacy practices.

Clearwater’s analytics, advertising, and measurement providers may change over time.

We may add, replace, update, or discontinue particular analytics, advertising, cookie, pixel, or measurement technologies without updating this Privacy Policy each time, provided the change does not materially alter the information practices described in this Policy.

We will update this Policy when a change materially affects how personal information is collected, used, or disclosed.

Your browser may allow you to block or delete cookies or otherwise limit certain tracking technologies. Some third-party platforms also provide privacy, advertising, or tracking preference controls.

Where applicable law requires consent, notice, or an opt-out mechanism for particular cookies, targeted advertising, pixels, or similar technologies, Clearwater will provide those controls as required.

6. How We Share Information

Clearwater does not sell personal information for monetary compensation.

We may disclose information to service providers that help us operate Clearwater, including providers that assist with:

• Website hosting
• Website forms
• Email and communications
• Scheduling
• Video meetings
• File storage
• Cloud productivity tools
• Analytics
• Advertising and marketing measurement
• Payment processing
• Accounting or bookkeeping
• Business administration
• Security
• Professional services
• Other ordinary business functions

Current or future providers may include analytics platforms, advertising and social-media platforms, email marketing providers, scheduling systems, payment processors, video-conferencing providers, cloud storage providers, website hosting providers, professional advisers, and similar business-service providers.

Clearwater’s vendors and technology providers may change as our business and technology needs change.

We may add, replace, or discontinue providers without revising this Privacy Policy solely because a vendor changes, unless the change materially alters how we collect, use, or disclose personal information.

We may also disclose information when reasonably necessary to:

• Comply with applicable law
• Respond to lawful government or legal requests
• Enforce agreements or protect legal rights
• Investigate suspected fraud, misuse, or security concerns
• Protect Clearwater, our clients, users, or others
• Complete a legitimate business transaction such as a merger, acquisition, financing, reorganization, or sale of assets

We do not disclose client information to third parties merely for unrelated marketing purposes.

7. Information About Employees, Customers, Vendors, and Other People

During a Clearwater engagement, a client may provide information concerning employees, customers, vendors, contractors, service providers, or other people involved in its operations.

Clearwater uses that information only as reasonably necessary for the engagement and other legitimate business, contractual, security, or legal purposes.

Clients are responsible for ensuring they have appropriate authority to provide Clearwater with access to information belonging to or concerning other people.

Where an engagement requires additional privacy, confidentiality, data-processing, or access provisions, those requirements may be addressed in the applicable client agreement.

8. Client Systems and Third-Party Access

Some Clearwater engagements may require reviewing information contained in a client’s business systems.

Clearwater’s operating approach is to use the least access reasonably necessary for the work.

Depending on the engagement, this may involve:

• Guided screen sharing
• Temporary access
• Read-only access
• Targeted reports
• Exports
• Screenshots
• Files
• Other authorized access methods

Clearwater does not automatically require broad administrator access to client systems.

Access, credentials, permissions, and information provided for client work are subject to the applicable engagement terms and Clearwater’s current access and security practices.

9. Data Security

Clearwater uses reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

Safeguards may include:

• Access controls
• Reputable technology providers
• Secure connections
• Account and permission management
• Appropriate storage practices
• Other safeguards appropriate to the information and services involved

No website, transmission method, cloud provider, software platform, or electronic storage system can be guaranteed to be completely secure.

Clearwater therefore cannot guarantee absolute security.

If Clearwater becomes aware of a security incident involving personal information, we will take reasonable steps to investigate and respond and will provide legally required notifications when applicable.

10. Data Retention

Clearwater retains information for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, legal, accounting, contractual, tax, security, or compliance needs.

Different types of information may be retained for different periods.

For example:

• Inquiry and prospect information may be retained while a relationship or reasonable follow-up remains relevant.
• Marketing information may remain until a person unsubscribes or the information is no longer needed.
• Financial, tax, and contractual records may be retained for legally or operationally appropriate periods.
• Client working information may be retained while necessary to perform or support an engagement.
• Recordings, transcripts, diagnostic evidence, or other engagement records may follow additional retention rules established for the applicable Clearwater service.

Clearwater may retain certain information after a deletion request when reasonably necessary to comply with law, maintain appropriate business records, resolve disputes, enforce agreements, prevent fraud, or protect legal rights.

11. Your Privacy Choices and Rights

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to certain personal information Clearwater holds about you
• Request correction of inaccurate information
• Request deletion of certain information
• Obtain information about certain disclosures or uses
• Opt out of certain marketing communications
• Exercise other rights provided by applicable privacy law

Not every privacy law or privacy right applies to every person, business, or type of information.

Clearwater will respond to valid privacy requests as required by applicable law and may need to verify your identity before fulfilling a request.

You may unsubscribe from marketing emails at any time using the unsubscribe option included in the message.

12. State Privacy Rights

Certain U.S. states provide additional privacy rights to qualifying residents and impose additional requirements on businesses that meet specified legal thresholds.

Clearwater will comply with applicable state privacy laws when those laws apply to Clearwater and the information involved.

Clearwater does not sell personal information for monetary compensation.

Certain uses of analytics, advertising, pixels, cookies, or tracking technologies may be treated as a “sale,” “sharing,” targeted advertising, or a similar regulated activity under certain state privacy laws even when no money changes hands.

Where applicable law requires Clearwater to provide additional notices, consent mechanisms, or opt-out rights relating to those technologies, Clearwater will do so as required.

13. Third-Party Websites and Embedded Content

Clearwater’s website may contain links to or embedded content from third-party websites, applications, or services.

These may include:

• Scheduling services
• Video services
• Social-media platforms
• Payment providers
• Analytics services
• Advertising platforms
• Other online resources

When you interact with a third-party website or service, that provider may collect information according to its own terms and privacy policy.

Clearwater does not control the privacy, security, availability, or information practices of independent third parties.

We encourage users to review the privacy notices of third-party services when appropriate.

14. Children’s Privacy

Clearwater’s website and services are intended for businesses and adults.

They are not directed to children under 18, and Clearwater does not knowingly collect personal information from children through the website.

If Clearwater becomes aware that personal information from a child was collected unintentionally, we will take reasonable steps to delete it.

15. International Visitors

Clearwater primarily serves businesses located in the United States.

If you access the website from outside the United States, information you provide may be transferred to, stored in, or processed in the United States or other locations where Clearwater’s service providers operate.

Privacy protections in those locations may differ from those in your country.

If Clearwater begins intentionally serving individuals or businesses in jurisdictions with additional international privacy requirements, Clearwater may update this Policy and its practices accordingly.

16. Changes to Our Services, Technology, and This Privacy Policy

Clearwater’s website, services, technology, vendors, marketing methods, and business operations may change over time.

We may add, remove, replace, or update:

• Software platforms
• Website tools
• Service providers
• Analytics systems
• Advertising technologies
• Cookies and pixels
• Payment processors
• Scheduling systems
• Email providers
• Meeting and communication tools
• File-storage systems
• Other technology used to operate Clearwater

We do not intend to update this Privacy Policy every time an individual vendor or technology changes when the change does not materially alter how we collect, use, or disclose personal information.

We will update this Privacy Policy when our information practices materially change, when required by applicable law, or when an update is otherwise appropriate.

When this Policy is updated, we will revise the Last Updated date at the top of the page.

When required by applicable law, Clearwater may also provide additional notice, obtain consent, or provide additional choices regarding material changes.

17. Contact Clearwater

Questions about this Privacy Policy or requests concerning personal information may be directed to:

Clearwater Small Business Support LLC
DBA Clearwater SBS
18124 Wedge Pkwy #422
Reno, NV 89511

Email: info @ clearwatersbs.com
Phone: 775-442-4621
Website: ClearwaterSBS.com